November 3, 2011

The brief was to develop a new brand for Wimmera Catchment Management Authority that would have longevity and versatility for events in the West Wimmera. The success of these events are based on having fun in our environment, and the brand reflects that by standing out from the crowd . Print advertisements, DL flyers and a coordinated media campaign were utilised to introduce The Kowree Yabby to the Wimmera region.