At the heart of all the work that comes out of our media department is a solid understanding and grasp of the power of the written word. If you get the words right, everything else will fall into place.
The key to a successful media marketing campaign is a strong understanding of who the media is and how the media works. Melissa Pouliot started her media career as a journalist, filling features editor and chief of staff roles in busy newsrooms, before starting mp|media solutions.
The focus of mp|media solutions media marketing is to ‘think outside the square’ when it comes to the written word. Our knowledge of print, radio, television and online media as well as social media marketing combined with our contacts in the industry are significant assets to any business or organisation trying to ‘make the news’.
Melissa is well organised and enjoys working under pressure – she has created a business that brings together all the things she loves about her journalism career and working in a deadline-drive newsroom environment.
Some of the specialist media marketing services mp|media solutions provides to clients are:
Project management
Large and small projects with communications, media, graphic design and marketing focus
Website and social media
Starting from scratch or working closely with clients to freshen their approach to online media marketing by linking all their social media accounts and being consistent across all online and social platforms
Media training
Melissa has developed a media marketing training course for corporate, community and government
Editing
Extensive editing experience for reports, brochures, media releases – anything written – for corporate, government and mining industry
Media script writing
We write dynamic radio and television ad scripts, as well as scripts for promotional films and corporate DVDs
Media marketing campaigns
We develop and deliver short and long-term media marketing campaigns which bring together all media, creative, graphic design, advertising, social media, printing and online resources for an integrated, well organised campaign
When we communicate with people we have an opportunity to leave an indelible impression. If we understand that, we have a choice to be the best we can be – every time.
– Australian leading crisis management expert, Peter Baines
Some of our Media Writing work
Kind words from some of our Media Writing clients
Melissa Pouliot has extensive experience in the strategic promotion of catchment issues and community engagement in natural resource management. Her work with Wimmera CMA over an extended period established its community profile, provided consistent environmental and technical information and built an understanding of the complex relationships within the catchment. Melissa has excellent communications skills and an appreciation of the drivers for community to actively partner in natural resource management activities. She is able to work with a range of people to deliver quality messaging, informing and motivating, as well as promoting the outcomes of programs and activities.
Jo BourkeWimmera Development Association Executive Director
If only all media and communications officers were as easy to work with as Melissa Pouliot. Her media releases are always concise and easy to read, perfect for audio or print media purposes. And she sends them to me while the news is current because she understands old news is no news. She is mindful of topics relevant to my program content, so I know if a release comes through it will always be suitable for on-air use. Melissa is easily contactable, follows up on every detail, ensures interviews are arranged in a timely manner and is always a pleasure to deal with.
Sandra Moon2AY Assistant General Manager, Breakfast Announcer and Network Rural Editor for ACE Radio Network
Melissa Pouliot is an exceptional communicator who has the ability to translate difficult concepts into common readable language which maintains the reader’s interest. This is largely because she is able to relate to and engage with people at a personal level. People respond with confidence when they know it is Melissa who will interview them. They know their story will be fairly told.
Peter BrownHorsham Rural City Council chief executive