women in business marketing

Author talk turns to the history of women making change

November 30, 2016 A few weeks ago I was special guest at the Bega Evening VIEW Club dinner, a club whose history stems back to 1960 when George Forbes, then General Secretary of The Smith Family, saw the potential for an organisation which allowed women from all walks of life to develop interests outside the home, providing friendship, education...
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Stewart Petering, water, Wimmera Mallee Pipeline, history, book

Farewell to one of life’s true gentlemen

July 20, 2016 Stewart Petering speaks from the heart at the launch of For Life…how we got the water back. Photo by David Fletcher … By Melissa Pouliot Last week the Wimmera lost one of its true gentlemen with the death of Stewart Petering OAM aged 85. Stewart, a long-time farmer in the Minyip district, was councillor of...
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words, journalist, melissa pouliot, editing, writing

Active or passive? Or both?

April 13, 2016 By Melissa Pouliot Should you write in active or passive voice? Or both? Not all words are black and white – something every business (and writer) should know. As a young journo I was only ever allowed to use active voice and it’s something I’ve carried through my writing life. The reason I prefer to...
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Melissa Pouliot author

I am a word artist

March 30, 2016 I am an artist. An artist of words. My artistic journey started at a very young age. My first published work was in my local paper, The Quirindi Advocate, when I was just eight years old. It was entitled Santa’s Elf. The smallest and brightest elf in the North Pole. The opening words are, of course,...
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media training, melissa pouliot

How to respond to public/media criticism

March 7, 2016 Whether you are a small business owner, a manager in a workplace or the chief executive officer of a government organisation – you need to make tough decisions that will not always be popular. If someone is highly critical of your decision and goes to the media, what can you do? When dealing with a...
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media writing, creative design, wimmera mallee pipeline, melissa pouliot

A piece of Australian history – For Life

December 9, 2015 International bestselling Australian author Melissa Pouliot not only writes crime fiction, she also writes true life stories. For Life…how we got the water back is a non-fiction coffee table style book which tells the stories of the people behind the largest Australian water infrastructure project of its time.   There is also an audio version, voiced...
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media training, melissa pouliot

Rebranding – is it time for change for your business?

December 2, 2015 By Melissa Pouliot mpmedia solutions started in 2000 in regional Victoria, when many businesses named themselves after themselves, still created their logos in basic desktop programs and branding was something they thought you did to your cattle. Thankfully we have come a long way during the 15 years I’ve been in business, but not as...
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Media marketing works

October 23, 2015 Delivering your media marketing promise In the past month one of my clients has achieved amazing success by winning three major business awards. DELTAwater solutions has most recently walked away with the title of the best marketed manufacturing company in the Hunter Valley. Based in Newcastle, which boasts a large number of major manufacturing businesses, it...
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What does the media want? We can help you find out.

October 23, 2013 What does the media want, and how can you give it to them? How do you develop good relationships with the media? What are some tips for preparing for a media interview? How do you deliver a media interview that hits the mark? Maximise media opportunities and get your message across to the community via...
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