October 23, 2013 branding, logo design, business branding

What’s in a logo? More than you realise! When we took on this new branding project, we had to take into consideration that the new Sapphire Coast Buslines logo had to be easy to read and understand online, in print and most importantly – on bus livery. We also like to include meaningful graphics, and if you look closely, you’ll see a road within the wave which represents the roads this bus company travels in a coastal region.