December 2, 2015 graphic design branding, Rural Living, social media marketing, communications media

The Rural Living campaign is a Local Government initiative seeking change in the way that State and Federal governments fund rural councils. The focus is on the inability for rural shires to deliver services to their communities and remain sustainable. The campaign includes traditional and social media, as well as direct interaction at higher government level, with a simple message – Equal Services for Rural People. This logo was created in black and white to keep the message clear and uncluttered.