A strong, eye-catching logo that will stand the test of time is a great way to kick off a new business. When developing your brand there are many things to consider. It has to sell who you are, what you do and why you do it – all in a few words and with some clever imagery. What colours do you love, who is your target audience and is there any other branding associated with your company you need to fit in with? This is just the start. At mp|media solutions we work carefully and closely with our clients to understand who they are and what they do well. Then we all have a better chance of getting the logo right.